From the award-winning training ground of Retroviral – an agency that has made more brands go viral – globally – than any other agency in Africa, Retroactive is looking to invigorate the sports industry.

Our unique breed of creative thinking and execution encourages people to talk about, share and ultimately buy the brands we represent. Retroactive is built on the four key pillars of strategy, content creation, content dissemination (paid, earned, shared, owned media) and reporting / analytical insights (distilling big data).

Meet the team to find out more.